typography | OOH LA LOO

Here’s the team.

Pictured:

zoey, me, andy, kenzie, stacie, amie

My childhood bestie Stacie is having a baby girl! I can’t believe that our own mothers threw each other baby showers when we were born. How cool is that?! With that said…let the baby shower planning commence. Stacie emailed Andy, Amie and I knowing we’d jump at the chance to put our creative minds together to create invitations tailored perfectly to her style. The truth is, I love doing pretty much anything with these girls…so collaborating for this project felt like no work at all. Andy was the project manager on this one. She had a vision of what she wanted and trusted Amie and I to “do our thing.” Amie is awesome at typography and is a master doodler. Andy asked her if she’d work her magic for the invites.

And oh em gee..look what she produced.

Next step. Andy scanned in Amie’s original artwork and worked magic of her own. I can’t begin to tell you how talented she is.

Andy designed the invitation around Amie’s sketch adding the PERFECT font…I was amazed at how she matched Amie’s typography! Next she added color from the yarn we selected at Purl Soho. Check out the hot spot post to see how closely she was able to color match. Genius, I tell ya!

This collaboration process was so fun. Andy would touch base with me throughout the entire process to show me her progress or just to bounce ideas off of me. We have a really amazing working relationship…we send each other pictures and give each other the yay or nay on an idea in under 10 seconds. And in situations like the picture below…when we aren’t sure of ourselves…9 times out of 10 we pick the same option.

The next step was my turn. We had the perfect design…now it was about the packaging. Envelopes are good and all…but why not put them in a sac the recipients could use? I’m thinking this little sac would make a perfect sunglasses bag! This too was a collaboration. Amie came over and ironed the fabric as I sewed the bags (and my mom helped in this process too…there was A LOT of ironing). We had toyed with the idea of fold over flaps…which would have been more time efficient…but I had my heart set on the drawstring design.